Tips For Designing Effective Postcards For Direct-Mail Marketing
Even though a great deal of marketing now happens online, there is still a place for direct-mail campaigns in the marketing business. A well-designed card with a compelling message can motivate potential customers to act. To create an effective direct-mail postcard campaign, consider the following tips. Remember The 40/40/20 Rule This rule states that 40% of the success of a direct mail campaign lies in the mailing list, 40% is in the message, and the remaining 20% is in all the other details. That means the first step in creating a postcard marketing campaign is to clearly identify the target audience and figure out where they are. The next step is to come up with a compelling offer. A postcard should do more than announce that a business exists; it should prompt the potential customer to perform some kind of action, like visiting the store with a coupon or going online to use a promotional code. Make The Graphics Clear And Easy To Read When designing the face of the postc