Tips For Designing Effective Postcards For Direct-Mail Marketing

Even though a great deal of marketing now happens online, there is still a place for direct-mail campaigns in the marketing business. A well-designed card with a compelling message can motivate potential customers to act. To create an effective direct-mail postcard campaign, consider the following tips.

Remember The 40/40/20 Rule

This rule states that 40% of the success of a direct mail campaign lies in the mailing list, 40% is in the message, and the remaining 20% is in all the other details. That means the first step in creating a postcard marketing campaign is to clearly identify the target audience and figure out where they are. The next step is to come up with a compelling offer. A postcard should do more than announce that a business exists; it should prompt the potential customer to perform some kind of action, like visiting the store with a coupon or going online to use a promotional code.

Make The Graphics Clear And Easy To Read

When designing the face of the postcard, stick to short and simple text that will make a quick impression. Bold colors tend to be more eye-catching than pastels, but white space also helps the reader to focus on the message. Make sure to put the message on both sides of the postcard. A card might be delivered with the address face up, meaning that the recipient may never even see the back of the card.

Proofread Before Sending

Whether a card is designed and printed in-house or by an Online Postcard Printring service like, make sure to check over every aspect of the design before sending out a bundle. Consider having a professional proofreader go over the text for grammatical or punctuation errors - the last thing a business needs is to be made fun of on Facebook for using an incorrect apostrophe! Also, make sure that the graphic design and print quality are excellent.

Test The Design

Often, businesses test different postcard designs and different offers in the same market to see which one yields the best return on investment. This is a great strategy to try out in small batches. The data can help the business owner or marketing director make sure that they get the most for their money.


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